SSIR Update: Old Town Video, Historic Homes, New SIR.com
From Kristina Watkins
BLOG POST :: Quick Location Video - Lower Deer Valley/Old Town
Part of my Quick Location Video series, where I do a quick rundown of the different areas of Park City, Utah. Today I am on Rossi Hill Drive, talking about the Old Town side of Lower Deer Valley. Even though properties in this area are on Deer Valley Drive and on the way up to Snow Park, they are categorized as Old Town. I filmed this a few weeks ago when we’d had a long patch of sunny and warm weather, so this storm—while welcomed at the resorts—caught everybody by surprise.
BLOG POST :: Oozing with Charm - 188 E Center St in Heber
First and foremost, houses do not ooze. Or at least, for the love of all that is holy, they shouldn’t. Secondly, if this house did ooze anything, it would be charm.
Stop saying “ooze.”
Anyways, a historic home that has been nicely remodeled is a rare thing. And with a soul as old and heart as tender as mine, it’s difficult to connect with a remodel where the exterior is old and gorgeous and the interior could be any new interior anywhere. Yes you can have better storage and taller countertops and new appliances. And you must re-do all of the plumbing and electricity in older homes for safety. I’m talking about design here. Old doorknobs. Solid panel doors. Beautifully unnecessary moulding around windows, doors, floors. CHAIR RAILS, PEOPLE!
When It comes to marketing your property, nothing is more important than photography. Thats why here at Summit Sotheby's International Realty, we employ full time photographers. The first showing for your property is going to occur online so we need to make sure that your home is photographed in the best possible light. Nobody knows your home better than you do so our photographer and your real estate agent are going to listen to you to make sure your photos are captured in the best possible light. Once that is completed the photographer will edit the photos and put them in the correct order. After you approve of that, the property will go live within 24 hours. Some people call our perfection with photography obsessive, and they would be right!
SIR.COM :: All New, and Groundbreaking
Sotheby’s International Realty recently launched our newly redesigned website, sir.com, which was built to showcase our network’s listings in an immersive and visual way that is unique to the industry.
The design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience. High-resolution photography also plays a more prominent role. The property detail pages feature: slideshows that tell a home’s story via the captions, custom video, location overviews that provide insight into the local area via video and text, and a seller or expert quote that offers a personal view of the property.
Consumers still can search for a home based on lifestyle and amenity but now have the ability to sort their results by various home features including pools, kitchens and views, and compare visual images of that feature among their search results.
“At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle,” said John Passerini, vice president of interactive marketing for the brand. “Our lifestyle search is more visual, and our focus on video and photography allows our affiliates to showcase the various lifestyles a home offers that cannot be properly articulated in words only. Our fully responsive site works on any mobile device and allows our network members to do what we believe they do best: uniquely showcase extraordinary homes around the world anytime, anywhere and in any language.”
CHARITY :: Summit County Children's Justice Center receives $7,000 donation
After three months of fierce competition with nine other teams in Utah, and 10 teams in Colorado, Team Summit Sotheby’s International Realty came in seventh place, and received a $7,000 donation from Vail Resorts for the Summit County Children’s Justice Center.
“This was the fourth year of the Epic Ski Challenge, and the first time for Utah companies and charities to be included,” said Thomas Wright, President and Principal Broker. “We were honored to be asked by Vail to participate and so proud to assist with a donation to the Summit County Children’s Justice Center.”
Since its inception, the Summit County Children's Justice Center has served approximately 50 children per year. "You can't even put a value to how important it is to have these resources available," said Christina Sally, an investigator with the Summit County Attorney's Office. "It is the most generous proposal and drive for our center that we've ever had and what makes it such an honor, too, is that they recognize how important this is in our community.”
Anyone interested in contributing to the Summit County Children's Justice Center can mail donations to the Summit County Sheriff's Department, 6300 Justice Center Road, Park City, 84098, in care of the Summit County Attorney's Office.
MARKET UPDATE :: How's the Real Estate Market?
Real estate is local, which is why we offer you current and historical data from our local MLS to produce detailed, highly visual and easy to interpret videos and reports that clearly demonstrate market trends in your area. But remember every neighborhood, block, street and home is unique and a computer cannot tell the full story. For a more in-depth analysis and thorough property evaluation, turn to your local Summit Sotheby's International Realty sales associate. No one knows the market better!