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Why list with Summit Sotheby’s International Realty?
The expertise and skill of agents affiliated with Sotheby’s International Realty, combined with the one-of-a-kind resources, reputation, and access to discerning clients that our global brand provides, are powerful advantages that set our company apart.
Combined, these powerful advantages translate into custom marketing strategies to achieve your goals. If you’re considering selling residential property, we invite you to explore these benefits that are available through us alone.
1. The Sotheby's Heritage:The Sotheby’s International Realty brand has the worldwide recognition and prestige of the Sotheby’s name. As real estate’s most trusted brand and over 270 years of tradition, our name alone opens the most prestigious of doors, creating opportunities and connecting affluent sellers and buyers worldwide. Buyers will instantly recognize the name and associate it with quality and exclusivity.
2. Our Global Network:We are a member of a truly global, interconnected network. With over 850 Sotheby’s International Realty offices and 90 Sotheby’s Auction offices in major markets around the world, our network has closed over 14,000 referrals. We maintain the absolute highest standards for affiliating with agents, and based on average sales price, we have 75 of the top 200 agents in the nation.
3. Our Global Media/Advertising Partnerships:The most read and respected media in the world choose to partner with us: New York Times, Wall Street Journal, Apple, Architectural Digest, Bloomberg, and more. Our ads on these print and digital publications educate consumers about the brand, showcase unique properties and drive visits to our website sothebysrealty.com. No other local real estate brokerage has access to the high number of impressions and quality exposure our media plan provides.
4. SothebysRealty.com: We have the #1 luxury real estate site in the world, which hosts only our properties and generates over 2 millions visitors a month. Visitors spend an average of 12 minutes viewing our properties. Your property’s web page is also displayed on 140+ Sotheby’s International Realty affiliate websites around the world. We also invest heavily on SEO (Search Engine Optimization) to dominate keywords related to luxury real estate, pushing our listings to the top of search results. This strategy drives a desired, high net worth clientele to sothebysrealty.com.
5. Niche Lifestyle Marketing:Our website is populated with search engine optimized content on worldwide destinations, a multitude of popular lifestyles, and rich social perspectives. When a home is presented with rich features and unique content, like the way you see on sothebysrealty.com, it has a much higher success rate capturing inquiries for buyers to contact “me”.
6. Listing Distribution:Other companies rely on the local MLS for listing distribution, which limits the number of photos and their size. Our listing distribution is powered by a proprietary system, which allows up to 50 high-resolution photos and feeds to the top real estate sites in the world. We also provide reports that show how much exposure your property receives on each site. This information helps us react and adjust our marketing efforts, always with the goal of reducing the time on market.
The home selling process can be time consuming and complex.
As a professional Sotheby's International Realty sales associate, we can make your experience easier, safer and much less stressful. We will efficiently guide your journey through agency relationships and pricing and marketing your home to powerfully meet the competition of the market. We will demonstrate strength in contract negotiations and contract compliance, supporting you in every aspect of inspections, closing processes and more. You can be confident that you will be well prepared for each decision you will need to make along the way. With the top resources and tools at your disposal, let us educate you in ways that will benefit you throughout a lifetime of real estate transactions!
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